mytruv
creator guide

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mytruv creator guide

Make videos.
Get paid for the hook.

Everything you need to go from "accepted" to "paid": the product, the rules, the angles, the money. Seven short steps.

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mytruv creator guide
Your progress: 1 of 7 steps
1

What is MyTruv

MyTruv is an AI money autopilot. It connects to your real accounts, watches your income, bills, subscriptions and investments, and tells you when there is money to save or a decision to make. You approve, the AI does the work.

The promise: advice you can act on, not charts to stare at.

True things you can build hooks on

  • • Free to start, no credit card.
  • • Read-only connection via Truv: it cannot move money, disconnect anytime.
  • • It finds real leaks: forgotten subscriptions, creeping bills, fees, idle cash.
  • • The real angle: "I connected my accounts and it told me where I bleed money every month."
How this works

Your videos run as Meta paid ads on our account: you never post them yourself. And you will actually use the app: real usage is the whole concept, authentic, not acted.

2

Use the product

Before anything else: get MyTruv into your real life. Real usage is what we pay for, and it writes your hooks for you.

MyTruv creatives
how we show mytruv in our own ads
  • Get MyTruv: App Store or mytruv.com. Free to start, no credit card
  • Connect your accounts. Read-only via Truv: it cannot move money, disconnect anytime
  • Use it for 10-30 minutes. Screenshot or screen-record every real moment it catches
Every real moment it catches is material

A subscription it found, a bill that crept up, idle cash it flagged: those clips and screenshots become your best videos.

3

The rules

Full creative freedom on hook, format and delivery. Three things are locked, and only approved videos get paid:

1
Use it

Connect your own accounts, show your own MyTruv. Real usage, not acting.

2
Say MyTruv

Name the product clearly, on camera or on screen.

3
Direct CTA

At some moment: "go get MyTruv". The hook can start anywhere, it has to land on the product.

Keep it clean

  • • Say "connect your accounts". Never say Plaid.
  • • Your real numbers work ("it found $340 in my month"). Promised savings don't ("it will save you $340"): we can't run that as an ad.
  • • "Free to start, no credit card" is true and strong. Use it.
  • • Tone: a friend who found a cheat code. No shame, no lectures, no "get rich".
4

The money

$10,000
test budget: half runs the ads, half pays creators
$15
per approved video, guaranteed
~20 videos
standing order per round once you prove it

Where the money goes

The test runs on a $10,000 budget: $5,000 buys the Meta impressions your videos run on, and $5,000 is the creator fund that pays bases and bonuses across the ~12 creators of this wave.

STEP 1
Test batch: guaranteed money

Every approved video pays $15, no performance conditions. Your one job in this round: show us content that performs. The best videos of the wave also get a small bonus from the fund.

STEP 2
Standing orders + bonuses

Creators whose videos perform in the live ad test get a standing order: we buy ~20 videos per round at the same $15 base (~$300 a round, recurring). From round 2 on, the creator fund pays bonuses on top, split by ad performance: CTR first, then watch time and signups.

Live leaderboard

A live page ranks every video by CTR, watch time and CPM in real time: you always see where you stand and can riff on what's winning. Performance decides who gets the standing orders and the bonus split.

5

Angles and hooks

We buy the hook, not the face. The angle is what you say; the hook is how you make someone stop and click. Pick 2-3 angles that fit you, then out-hook everyone.

Proven winners (live ad data)

Talking head live winner

"I stopped checking my bank account" · AI does the watching. Best CPM so far.

Competitor switch ads winner

"I ditched Rocket Money for this" · they give budgets, we give the future.

The format menu: pick yours

Trend reaction
"ChatGPT just dropped a new model..." then land it on money.
Screen demo
"Watch AI find $340/mo." Real app, real numbers.
Honest review
"I let an AI run my money for 30 days."
Street interview
"Could you survive if your income stopped?"
Slideshow
"5 things MyTruv caught this month."
POV / skit
Sketch energy welcome, as long as it lands on the product.
Dead angles: do not shoot

"Just save more" lectures · pure education ("What is APR?") · the anti-shame angle ("an app that doesn't shame you") · memes with no product in them.

6

Shoot the batch

First: write your hooks

20+ hooks for your 2-3 angles, one line each, then kill the weak ones. Specific beats clever: "An AI found $340 I was wasting" stops thumbs.

Then: one test clip

Shoot your strongest hook first and upload it to the campaign. We send notes within a day: one round of feedback saves you from shooting 15 videos with the same fixable problem.

Then: the batch, 20 videos in about a week

  • Specs: vertical 9:16, 15-40s, hook in the first 2 seconds, HDR off, clean audio, big readable on-screen text
  • Variations beat one-offs: shoot 3-4 different opens for your strongest hooks, change tops and spots between clips
  • Deliver final + raw, one line of caption per video: format + hook ("screen demo / Watch AI find $340")
Feed-native beats polished

Phone, natural light, real rooms. The moment a video smells like an ad, the thumb keeps scrolling: and your score is CTR.

7

Upload and get paid

Everything runs through SideShift: uploads, approvals, contracts, payments.

  • 1 Each video = its own submission = its own $15 on approval
  • 2 We review against the rules, approve, and base pay releases via SideShift
  • 3 Approved videos enter the ad test: leaderboard link lands in the campaign chat, bonuses pay out after the test rounds
upload
SideShift campaign
the app
App Store
the product
mytruv.com

After your last upload, drop a message in the campaign chat so we start the final review and lock your batch into the test.

That's the whole game

Test batch: $15 guaranteed per approved video. Prove your content performs and we buy ~20 videos per round, with bonuses from the $5,000 creator fund starting round 2.

Now go make someone stop scrolling.

Open the campaign
mytruv